Canon Secures No. 1 Spot in Thailand’s Large-Format Printer Market with 40% Share
and Leads 24-Inch CAD Segment for the First Time
The company highlights the popular imagePROGRAF TC and TM Series with waterproof inks
and smart printing software for enhanced business efficiency.
Canon, a global leader in digital imaging technology, has solidified its position as the top brand in Thailand’s large format printer (LFP) market across all segments in 2024. Notably, it secured the No. 1 position in the 24-inch CAD printing category for the first time, achieving a market share of 40%, according to IDC. Canon continues to meet the growing demand for large-format printing in architectural design, construction, education, healthcare, large enterprises, and the print service sector. Its printers feature high-performance waterproof inks, intelligent printing technology, and comprehensive cost calculation software. Looking ahead, Canon remains committed to advancing its technology to enhance efficiency, reduce costs, and expand its presence in Thailand and across Asia.
Ms. Netnarin Chancharassuk, Senior Director - Consumer Imaging Information Product Group of Canon Marketing (Thailand) Co., Ltd., stated, "Canon’s large-format printers remain the top choice for leading organizations and businesses, thanks to our advanced printing technology. Our LUCIA TD waterproof ink delivers fine text and precise lines on both plain and coated paper, while the newly developed Magenta ink formula enhances color depth and vibrancy—significantly improving the quality of blueprints, maps, graphics, and posters. Additionally, our FINE (Full-Photolithography Inkjet Nozzle Engineering) print head features micron-sized ink nozzles, and the L-COA PRO image processing system ensures high-speed printing without compromising quality. We also offer smart printing solutions, including accounting manager software, which tracks individual print data, calculates costs, and monitors ink and material usage—helping businesses achieve high-quality prints with maximum efficiency and cost-effectiveness.”
"These innovations have made Canon’s large-format printers the top choice for businesses of all sizes, from SMEs to architectural firms, construction firms, educational institutions, hospitals, and high-quality print services—securing last year’s No. 1 market share.”
Canon's most popular large-format printers in 2024 fall into 2 main series:
- CANON imagePROGRAF TC Series – Featuring 2 standout models, the imagePROGRAF TC-20 and imagePROGRAF TC-20M, this 24-inch desktop printer delivers exceptional print quality in a compact design. It supports roll paper, includes a built-in automatic document feeder, and uses innovative 4-color waterproof ink. It can print on both roll and sheet media simultaneously. The TC-20M model also integrates a scanner, enabling A4 printing, scanning, and copying without requiring a workstation. This series is widely used for CAD designs and poster printing.
- CANON imagePROGRAF TM Series – Popular models include the imagePROGRAF TM-5240, TM-5340, TM-5250, TM-5255, TM-5350, and TM-5355. In addition to the 5-color LUCIA TD waterproof ink, these printers offer borderless printing for all sizes and support ink cartridge replacement during printing without interruption. Designed for efficiency and versatility, they deliver high-quality prints for photos, CAD drawings, and various business applications, making them ideal for homes and small offices seeking cost-effective, professional printing solutions.
According to data from International Data Corporation (IDC), a leading global market research firm based in the United States, Canon’s Aqueous large format inkjet printer product group secured the No. 1 market share in Thailand for the first time in 2024 across all 3 printing segments: TTL MaSH (39%, +5pt), Graphic MaSH (42%, +5pt), and CAD/Poster MaSH (39%, +5pt)—marking a significant increase compared to its 2023 market share.
“Canon continues to strengthen partnerships with corporate customers in the B2B sector by introducing cutting-edge printing innovations and solutions that enhance business operations. These advancements facilitate cross-channel development among hybrid partners, effectively addressing the evolving demands of the printing market,” concluded Ms. Netnarin.